JESSICA WYATT
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Golden Road Brewing - Ride On Rebrand

Whether you’re shredding the gnar or applying a second coat of sunscreen by the pool — there’s a Ride On for that. We were asked to help relaunch Golden Road Brewing’s “Ride On” line of IPAs, drawing inspiration from Southern California’s many outdoor offerings. Along with a new logo and completely revamped color palette, we worked with illustrator KidMarkie to create four unique scenes inspired by quintessential SoCal activities.

role: ACD/Art Director
Illustrator: KidMarkie

 

Each Ride On beer is inspired by (and designed to perfectly complement) different Southern California outdoor activities.

 
 

As an extra storytelling element, each scene features a van and a shaggy dog as a common fixture across all cans — almost as if you were tagging along with someone and their pup on an epic LA weekend.