The idea of microplastics in tobacco waste can be hard to wrap our heads around – it’s a huge problem that’s simultaneously microscopic. For this campaign for the California Tobacco Control Program, we looked to animation for big-scale shifts and trippy transitions to help show how the microplastics in each cigarette butt can lead to big, big problems.
role: ACD/Art Director
Illustrator: Parallel Teeth • Animation: Strange Beast