Bronze Addy in Innovative Use of Interactive/Technology
Platinum Winner - MUSE Award
Canopus Winner - Vega Awards
Featured as FWA’s site of the day
JESSICA WYATT
JESSICA WYATT
With SweetBEATS, an exploration of the SweeTARTS candy line turns into the starting point for musical expression. We worked with digital experience wizards WILDLIFE and music partner Plan8 to create eight “musical moods” to get you started - from there, it’s up to you to make a loop all your own. Users then shared with their friends, encouraged them to upvote their submissions and the top-rated loop got the opportunity to become a full-fledged track in a virtual session with pop-legend Christina Aguilera (woah).
There’s also a pretty rad visualizer. Visit SweetBEATS here.
role: ACD/Art Director
Bronze Addy in Innovative Use of Interactive/Technology
Platinum Winner - MUSE Award
Canopus Winner - Vega Awards
Featured as FWA’s site of the day